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What a successful practice looks like

The numbers that show whether your practice is healthy: utilisation, rebooking rate, cancellations and revenue per client, with targets to aim for.

A healthy practice is busy but not overloaded: about three-quarters of your available time booked, clients coming back, and few empty slots from cancellations. Check these numbers for 15 minutes each week.

Measure What it tells you Aim for
Utilisation Booked hours ÷ available hours 75–85%. Below 70% means you need more clients; above 85% risks burnout.
Rebooking rate % of clients who leave a visit with their next appointment already booked (or book within a week). 70% is a solid baseline and 80%+ is strong. Below 60% usually points to a handover problem
Cancellation and no-show rate % of booked appointments lost Under 5% is excellent, 5-10% is acceptable, and above 10% is a sign to tighten reminders and your cancellation policy.
New clients per month Whether your marketing is working Enough to replace clients who finish their care and keep utilisation in the 75-85% range. Most practices need 1-2 new clients per available clinical day per week as a starting point.
Average revenue per client Fee × visits per client Rising over time

What success looks like over the first year

Stage Appointments per week Signs you're on track
Months 1–3 3-8 Profile complete, first referrers, first reviews
Months 4–6 10-15 Most clients rebook; a steady flow of new clients
Month 12 20-25 Utilisation 75%+; time for a business hour every week

How the numbers add up

  • Months 1-3: Utilisation is only about 15-35% while you build referrals and visibility. Slow growth here is normal and not a sign something is wrong.
  • Months 4-6: Rebooking starts to compound, so existing clients fill the diary alongside new ones. This is roughly 40-60% utilisation.
  • Month 12: 20-25 appointments at about 45 minutes is 15-19 booked hours, or 75-85% of 22 available hours. That matches your utilisation target.

Where to see your numbers in HealthBank: the score cards on your dashboard show your key numbers at a glance. 

Screenshot: where to see your numbers in HealthBank: the score cards on your dashboard show your key numbers at a glance

Screenshot from "What a successful practice looks like" (1 of 2)

Screenshot from "What a successful practice looks like" (2 of 2)

Feeling stretched? Audit your tools every 3–6 months, batch admin, and connect with other practitioners through your professional association or a mentor.