---
title: What a successful practice looks like
description: "The numbers that show whether your practice is healthy: utilisation, rebooking rate, cancellations and revenue per client, with targets to aim for."
image: https://help.healthbank.io/hubfs/Help%20article%20graphics/Home/help-centre-share.png
---
[Skip to content](https://help.healthbank.io/what-a-successful-practice-looks-like#main-content)
Open main navigation
Close main navigation
Advice and answers from the HealthBank Team
- There are no suggestions because the search field is empty.
1. [HealthBank Help Centre](https://help.healthbank.io/?hsLang=en)
2. [Building a Digital Practice](https://help.healthbank.io/building-a-digital-practice?hsLang=en)
October 21, 2026
# What a successful practice looks like
## The numbers that show whether your practice is healthy: utilisation, rebooking rate, cancellations and revenue per client, with targets to aim for.
A healthy practice is busy but not overloaded: about three-quarters of your available time booked, clients coming back, and few empty slots from cancellations. Check these numbers for 15 minutes each week.
| Measure | What it tells you | Aim for |
| --- | --- | --- |
| Utilisation | Booked hours ÷ available hours | 75–85%. Below 70% means you need more clients; above 85% risks burnout. |
| Rebooking rate | % of clients who leave a visit with their next appointment already booked (or book within a week). | 70% is a solid baseline and 80%+ is strong. Below 60% usually points to a handover problem |
| Cancellation and no-show rate | % of booked appointments lost | Under 5% is excellent, 5-10% is acceptable, and above 10% is a sign to tighten reminders and your cancellation policy. |
| New clients per month | Whether your marketing is working | Enough to replace clients who finish their care and keep utilisation in the 75-85% range. Most practices need 1-2 new clients per available clinical day per week as a starting point. |
| Average revenue per client | Fee × visits per client | Rising over time |
**What success looks like over the first year**
| Stage | Appointments per week | Signs you're on track |
| --- | --- | --- |
| Months 1–3 | 3-8 | Profile complete, first referrers, first reviews |
| Months 4–6 | 10-15 | Most clients rebook; a steady flow of new clients |
| Month 12 | 20-25 | Utilisation 75%+; time for a business hour every week |
**How the numbers add up**
- **Months 1-3:** Utilisation is only about 15-35% while you build referrals and visibility. Slow growth here is normal and not a sign something is wrong.
- **Months 4-6:** Rebooking starts to compound, so existing clients fill the diary alongside new ones. This is roughly 40-60% utilisation.
- **Month 12:** 20-25 appointments at about 45 minutes is 15-19 booked hours, or 75-85% of 22 available hours. That matches your utilisation target.
**Where to see your numbers in HealthBank:** the score cards on your dashboard show your key numbers at a glance.
**Feeling stretched?** Audit your tools every 3–6 months, batch admin, and connect with other practitioners through your professional association or a mentor.
[](https://www.dashboard.healthbank.io)
HealthBank
85 William Street,
Sydney
[mailto:help@healthbank.io](mailto:help@healthbank.io)
Copyright © 2026, HealthBank Technologie Pty Ltd