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Pricing your services

How to set your consultation fees: compare the market for your profession, adjust for experience and session length, and check your price covers your income goal.

Set your fees in three steps: see what others in your profession charge, adjust for your experience and session length, then check the price meets your income goal.

Step 1: Compare the market

Profession Initial consult Follow-up
Dietitian $150–$220 $90–$150
Naturopath $150-$250 $100-$180
Nutritionist $100-$180 $70-$130
Physiotherapist $110-$160 $90-$130
Exercise physiologist $120-$170 $100-$140
Psychologist $220-$350 $220-$350
Occupational therapist $190-$270 $180-$250
Speech pathologist $190-$250 $100-$195
Podiatrist $90-$140 $70-$110

Capital cities and specialist niches sit at the top of these ranges. Check competitors' websites and directory listings in your area too.

Step 2: Adjust for experience and session length

Experience Where to price
New graduate (0–2 years) Lower end of the range
Experienced (3–10 years) Middle of the range
Specialist or 10+ years Top of the range or above

Price by session length, not just by visit type. For example, offer a 60-minute initial consult, 45-minute follow-ups and 30-minute reviews, each with its own fee. 

Step 3: Check it meets your income goal

Work out the minimum average fee you need:

Minimum fee = (Income goal + Yearly business costs) ÷ (Consults per week × Working weeks per year)

Example: you want $90,000 a year, your costs are $15,000, and you plan 20 consults a week for 44 weeks. $105,000 ÷ 880 consults = $119 per consult, before tax and super.

Medicare-referred clients

Clients with a GP chronic condition management plan can claim a Medicare rebate for a limited number of allied health sessions each year. They pay your fee and the rebate comes back to them, so the difference is their gap. Rebates are lodged automatically through Tyro Health. The current rebate amount ffrom Medicare is $63.40.

Packages and programs

Bundling sessions (for example, an initial consult plus three follow-ups) gives clients a clear plan and gives you predictable income. 

This is general information, not financial advice.