---
title: Marketing and building your profile
description: "How to get found by new clients: complete your HealthBank profile, list in directories, build GP referrals and choose the right social channels."
image: https://help.healthbank.io/hubfs/Help%20article%20graphics/Home/help-centre-share.png
---
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1. [HealthBank Help Centre](https://help.healthbank.io/?hsLang=en)
2. [Building a Digital Practice](https://help.healthbank.io/building-a-digital-practice?hsLang=en)
October 21, 2026
# Marketing and building your profile
## How to get found by new clients: complete your HealthBank profile, list in directories, build GP referrals and choose the right social channels.
Most new clients find a practitioner through a referral, a Google search or a directory. Get those three working before you spend time on social media.
**1. Complete your HealthBank profile**
Clients decide quickly, so a complete profile matters. (see [How do I set up my practitioner profile?](https://help.healthbank.io/how-do-i-edit-my-practitioner-profile?hsLang=en))
- A friendly, professional photo
- A short bio: who you help, what with, and how you work
- Your services, session lengths and fees
- Your availability for online booking
**2. Share your booking link everywhere:** your website, Google Business Profile, email signature and social bios. (see [Where do I find my booking link?](https://help.healthbank.io/how-do-i-access-my-booking-link/url?hsLang=en))
**3. Get listed**
- **Google Business Profile:** free, and the main way local clients find you. Ask happy clients for a review.
- **Your professional association's directory**, such as "Find a Practitioner".
- **Health directories** such as Healthdirect and HealthShare.
**4. Build referral relationships**
GPs and other practitioners are your best source of ongoing clients. Introduce yourself to local GP practices, send a short letter after each referred client, and keep in touch.
**5. Your website**
A simple site is enough to start: who you help, your services and fees, your bio, FAQs and a Book now button. Builders such as Wix or Squarespace make this easy. Check it works on a phone.
**6. Social media and email**
- **Pick two platforms at most**, where your ideal clients spend time, and post consistently.
- **Keep your branding the same everywhere:** photo, tone and key messages.
- **Email newsletters** keep past clients engaged. Follow the Spam Act: only email people who've agreed to it, and include an unsubscribe link.
- **AI writing tools** can help draft posts and handouts. Always check facts and never enter client information.
**Track what works** in your weekly business hour ([What a successful practice looks like](https://help.healthbank.io/what-a-successful-practice-looks-like?hsLang=en)): where did this month's new clients come from?
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