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Marketing and building your profile

How to get found by new clients: complete your HealthBank profile, list in directories, build GP referrals and choose the right social channels.

Most new clients find a practitioner through a referral, a Google search or a directory. Get those three working before you spend time on social media.

1. Complete your HealthBank profile

Clients decide quickly, so a complete profile matters. (see How do I set up my practitioner profile?)

  • A friendly, professional photo
  • A short bio: who you help, what with, and how you work
  • Your services, session lengths and fees
  • Your availability for online booking

Screenshot: a friendly, professional photo A short bio: who you help, what with, and how you work Your services, session lengths…

2. Share your booking link everywhere: your website, Google Business Profile, email signature and social bios. (see Where do I find my booking link?)

3. Get listed

  • Google Business Profile: free, and the main way local clients find you. Ask happy clients for a review.
  • Your professional association's directory, such as "Find a Practitioner".
  • Health directories such as Healthdirect and HealthShare.

4. Build referral relationships

GPs and other practitioners are your best source of ongoing clients. Introduce yourself to local GP practices, send a short letter after each referred client, and keep in touch.

5. Your website

A simple site is enough to start: who you help, your services and fees, your bio, FAQs and a Book now button. Builders such as Wix or Squarespace make this easy. Check it works on a phone.

6. Social media and email

  • Pick two platforms at most, where your ideal clients spend time, and post consistently.
  • Keep your branding the same everywhere: photo, tone and key messages.
  • Email newsletters keep past clients engaged. Follow the Spam Act: only email people who've agreed to it, and include an unsubscribe link.
  • AI writing tools can help draft posts and handouts. Always check facts and never enter client information.

Track what works in your weekly business hour (What a successful practice looks like): where did this month's new clients come from?